WHAT THEY WERE UP AGAINST
Entellus is a medical technology company focused on treatment of chronic sinusitis, Eustachian tube dysfunction and nasal airway obstruction. Competitors were making claims against the core Entellus product line, saying it was inferior to other options. Entellus needed to establish itself as the innovation leader, instill confidence in the technology, position Entellus as the superior enabler of cost-effective service and undermine negative competitive messaging.
What we did to help
We developed an internal communication strategy and created the “Ahead of the Curve” campaign, which thwarted competitive claims, built a strong brand identity and positioned Entellus as the preferred choice. We refreshed all internal communications, sales collateral, content videos and trade show materials. We created print ads, website landing pages and a full-line product shoot for the launch of the new products. We also created a historical timeline to demonstrate how far the company had come and how “Ahead of the Curve” it truly is.
Work we did
Video
