WHAT THEY WERE UP AGAINST
Up and to the right.
Noom is a behavior-change company that helps people lose weight and manage stress through two distinct products, Noom Weight and Noom Mood. They have been mastering the art of behavior change for consumers for 15 years. But taking the brand from B2C to B2B and shifting from sign ups to leads was no small task. Noom needed to quickly build awareness and fill the sales funnel among employers, health plans, and brokers.
What we did to help
A new debut for a well-known brand.
The pandemic accelerated changes in the way we work, and what employees need. The separation of work/life is no more – organizations have responsibilities for the holistic health and wellness of their employees.
Work we did
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